Tata Consultancy Services Limited: The Pioneer in the Indian IT Industry

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	BSTR125	Electronic Format: Rs. 500; Courier (within India):Rs. 25 Extra Themes Business Practices
Case Length	:	22 Pages
Period	:	1990 - 2004
Organization	:	TCS
Pub Date	:	2004
Teaching Note	:	Available
Countries	:	India
Industry	:	Information Technology, Software

Abstract:

The case examines the unique business practices of Tata Consultancy Services (TCS), the largest IT Company in India. It discusses in length the unique 'factory approach' employed by TCS in software development and its human resource management practices. The case then examines the growth strategy employed by TCS in the late 1990s and early 2000s to generate more revenues and improve profitability.

Finally, it discusses the growth initiatives undertaken and the challenges faced by the company in 2004. The case also provides an overview of the Indian software industry and a brief note on the leading IT companies in India.